Dr. John Bargh, the world’s leading expert on the unconscious mind, presents a groundbreaking book, twenty years in the making, which gives us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.
John Bargh is the James Rowland Angell Professor of Psychology at Yale University. He was on the faculty of New York University for 22 years. John is the director of the ACME lab (Automaticity in Cognition, Motivation, and Evaluation) at Yale. He has been awarded a Guggenheim fellowship and has been inducted in to the American Academy of Arts and Sciences.